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4G arrives in the UK – But do consumers & brands care?

Mobile operator EE today launched the UK’s first 4G internet service, promising speeds of up to five times faster than currently available on smartphones. In theory this means consumers can download films in mere minutes on the move and brands can serve up much richer mobile ads. But will it take off? Here we look at some of the key questions facing those who are considering adopting the new service.

Mobile operator EE today launched the UK’s first 4G internet service, promising speeds of up to five times faster than currently available on smartphones. In theory this means consumers can download films in mere minutes on the move and brands can serve up much richer mobile ads. But will it take off?

Here we look at some of the key questions facing those who are considering adopting the new service.

Article: The Drum

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