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A marketer’s guide to iBeacons and Bluetooth Low Energy

By combining the use of mobile apps and location-based services, marketers are able to reach out to their customers in the right place and at the right time to help increase engagement and drive conversions.

By combining the use of mobile apps and location-based services, marketers are able to reach out to their customers in the right place and at the right time to help increase engagement and drive conversions.

Read the full article here: eConsultancy

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