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A nation of triple screeners as mobile ad spend tops 203m

The Internet Advertising Bureau have revealed the results of their latest survey into Britons mobile habits, indicating that an explosion of mobile devices is increasingly creating a nation of so-called triple screeners: people who social network, surf the web and watch live TV simultaneously.

The Internet Advertising Bureau have revealed the results of their latest survey into Britons mobile habits, indicating that an explosion of mobile devices is increasingly creating a nation of so-called triple screeners people who social network, surf the web and watch live TV simultaneously.

Source: The Drum

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