As the world’s largest, mobile-focused media and digital agency, Ansible is a leading presence in the field of mobile performance and analytics. This week at Mobile World Congress, Travis Johnson, Ansible’s Global CEO, presented MDEX, a groundbreaking report of the world’s most ‘mobile ready’ brands based on a range of criteria that span both mobile presence and performance.
“The MDEX is a first-of-its-kind study that provides IPG Mediabrands clients with the tools, knowledge and platform insights needed to be at the forefront of mobile,” said Johnson. “A dynamic and robust mobile strategy is critical for brands in today’s marketing ecosystem. The MDEX will serve as the cornerstone of our client advisory services and strategic offerings.”
Studying 2,000 brands, Ansible evaluated their performance in areas such as search engine ranking on mobile, navigation, content and user-friendliness. Ansible carried out this global study in partnership with YouGov and powered by Google. Collecting and evaluating more than 240,000 data-points, it determined each company’s mobile performance level. The study took place across 15 major markets including Australia, Brazil, India, Singapore, the US, Malaysia, Germany and the UK, focusing on large multinationals with a presence in multiple key markets, as well as smaller, market-specific brands.
The top ranking brands were Facebook, Amazon and 7-Eleven, followed by brands including Target, Adidas, Microsoft, Hyundai and Google.
Ansible’s MDEX is an ongoing global study that will be used to educate and inform IPG Mediabrands, it’s clients, partners and speciality business units on best-practices, innovation and insights on mobile devices.