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White Paper: App marketing shouldn’t be an afterthought

App marketing should not be an afterthought, and yet too often it is. Having an app planned, designed and developed is just one part of the process. Once it has been deployed, people need to know about it, and then when they know about it, they need to keep using it. The app market is a competitive place which is why it is so important for businesses to consider their app marketing strategy early on in the process. We’ve written a number of articles about app marketing over the past six months to share some of our knowledge and highlight some of the things businesses need to consider.

App marketing should not be an afterthought, and yet too often it is. Having an app planned, designed and developed is just one part of the process. Once it has been deployed, people need to know about it, and then when they know about it, they need to keep using it. The app market is a competitive place which is why it is so important for businesses to consider their app marketing strategy early on in the process.

We’ve written a number of articles about app marketing over the past six months to share some of our knowledge and highlight some of the things businesses need to consider.

Read it here: Mubaloo

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Contact Mubaloo by phone +44 (0)203 327 8333 or email

  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
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  • Mubaloo innovation lab
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Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD