What are you looking for?

Apple launches subscriptions on the App Store

Apple has recently published information about it’s new subscription services. They’re now enforcing the rules about in-app purchases and seem to be extending them to include apps like Kindle. This is despite the fact that content has never been bought through the app, but rather on a separate web page.

Apple has recently published information about it’s new subscription services. They’re now enforcing the rules about in-app purchases and seem to be extending them to include apps like Kindle. This is despite the fact that content has never been bought through the app, but rather on a separate web page.

Originally I’d assumed that Amazon would simply up the price of the in-app purchases to keep their profits but that doesn’t look possible: “Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app.” This isn’t so bad for small publishers who have complete ownership of their content, but it will be interesting to see how companies like Amazon and Spotify react and if they’ll ever allow Apple to take a 30% cut of their sales.

Written by: James Priestley, iPhone Developer at Mubaloo

If you would like more information please get in touch alternatively:

Contact Mubaloo by phone +44 (0)203 327 8333 or email

  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
  • footer-TRW
  • Mubaloo innovation lab
  • footer-Mubaloo

Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD