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Apple tops smartphone market with 29% market value in 2010: Strategy Analytics

Samsung tops Google Android smartphones in 2010 with 9% of market revenue.Apple has topped the smartphone market in 2010 with 29% share of the market value, and dominated the market in terms of revenue, but trailed Nokia in terms of smartphone volume, according to a new report by Strategy Analytics.The report ‘Smartphone Revenues Hit $99bn in 2010 and Apple Takes Lion’s Share of 29%’ revealed that the top three players – Apple, Nokia and RIM generated 64% of the revenue in the smartphone market.

Samsung tops Google Android smartphones in 2010 with 9% of market revenue.

Apple has topped the smartphone market in 2010 with 29% share of the market value, and dominated the market in terms of revenue, but trailed Nokia in terms of smartphone volume, according to a new report by Strategy Analytics.

The report ‘Smartphone Revenues Hit $99bn in 2010 and Apple Takes Lion’s Share of 29%’ revealed that the top three players – Apple, Nokia and RIM generated 64% of the revenue in the smartphone market.

Apple had registered 16% of smartphone market volume in 2010; Nokia registered 20% and RIM 15% of value share.

The research firm said that Samsung ended up being the leader of Google Android smartphones in 2010, taking 9% of smartphone market revenue and surpassing HTC.

Strategy Analytics wireless smartphone strategies service director Tom Kang said while smartphones represented just over 22% of the handset market in terms of volume last year, they accounted for more than 50% of the market in terms of revenue.

“This illustrates how important the smartphone market has become for capturing mobile handset value and unlike feature phones, smartphone average sales prices have held steady in the $300 range during 2010, bolstered by the introduction of new technology, such as the Retina LCD and AMOLED displays, and high speed 1 GHz processors,” Kang said.

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