What are you looking for?

What Apple’s earnings tell us

With $45.7 billion in its latest quarter, Apple rarely fails to shock with its meteoric earnings results. To put this in context, if you were to combine Microsoft’s latest quarter ($20.40bn) with Google’s ($15.4bn), Apple beat the two by $10 billion. The App Store also generated 85% more global revenue than Google Play in the March quarter. What else did we find out about Apple from its latest earnings call?

With $45.7 billion in its latest quarter, Apple rarely fails to shock with its meteoric earnings results. To put this in context, if you were to combine Microsoft’s latest quarter ($20.40bn) with Google’s ($15.4bn), Apple beat the two by $10 billion. This is despite, as many pundits are keen to point out, no revolutionary product launches since the iPad in 2010.
Despite a 16% year-on-year drop in iPad sales, Apple’s CEO, Tim Cook, revealed that the iPad is Apple’s fastest growing product in its history. Having sold twice as many iPads since launch, as it has iPhones and seven times as many iPods (in the first four years). The most recent quarter was mainly buoyed by a growth in iPhone sales (44 million), thanks to gains in BRIC countries at both the entry-level (iPhone 4S & 5C) and high-end (iPhone 5S).
Interestingly though, it was some of the points made about its progress in the enterprise market we thought were particularly interesting:
  • 98% of Fortune 500 companies have deployed iOS devices
  • 91% of tablet activations in enterprise environments are iPads
During the session, Apple highlighted some key proof points to demonstrate the reach of iOS within organisations. Deutsche Bank was one example, where nearly 20,000 iPhones have been deployed, leading to 40 apps being created internally to extend the capabilities of its mobile workforce. Siemens was a further example, where 30,000 iPhones are in use, which led to 50 apps being created for field service teams, sales associates and corporate executives.
Cook also revealed that the U.S. Department of Veterans Affairs is currently in the process of deploying iPads to 11,000 healthcare providers. As part of this, the department is developing a series of apps designed to provide quick and secure access to patient health information.
Aside from the enterprise, other facts we’ve taken from Apple’s earnings include:
  • 210 million iPads have been sold since 2010
  • In the U.S. education market, the iPad has a 95% market share
  • The iPad has a 98% user satisfaction rating
  • Two-thirds of people planning to buy a tablet, plan to buy an iPad
  • The iPad has 4x the amount of web traffic of all Android tablets combined
Apple also revealed that over 70 billion apps have been downloaded since the App Store went live in 2008, with revenues for its software and services generating over $1.9 billion for the past quarter (up 14% since last year).
From a developer perspective, Android has a global market share of 77.8% versus iOS’s 17.8% market share. Despite this, the App Store generated 85% more global revenue than Google Play in the March quarter. That’s right, 85% more global revenue despite Android owning 60% more of the market. This says quite a lot about how people use their devices.
During the earnings call, it was made clear that Apple welcomes Office coming to the iPad. Indeed, why wouldn’t it want it. Office is an important piece of software from a consumer and enterprise perspective. Office on Mac is what made Microsoft what it is today. Then, when Apple was close to the brink of extinction, it was Microsoft (and Office that helped save it). The iPad didn’t need Office to survive this time, if anything, Microsoft needed the iPad.
By Robert Haslam, PR manager

If you would like more information please get in touch alternatively:

Contact Mubaloo by phone +44 (0)203 327 8333 or email

  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
  • footer-TRW
  • Mubaloo innovation lab
  • footer-Mubaloo

Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD