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Apple’s iOS to rule tablet market through 2015: Gartner

Apple’s iOS operating system (OS) will continue to dominate the worldwide media tablet through 2015, research firm Gartner said.

Apple’s iOS operating system (OS) will continue to dominate the worldwide media tablet through 2015, research firm Gartner said.

iOS will account for 69 percent of media tablet OS in 2011, and represent 47 percent of the media tablet market in 2015, helped by strong sales of iPad.

“Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem,” said Carolina Milanesi, research vice president at Gartner in a statement.

“Many, however, are making the same mistake that was made in the first response wave to the iPhone, as they are prioritizing hardware features over applications, services and overall user experience. Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realise that the better chance they have to compete head-to-head with Apple,” Milanesi added.

Gartner analysts said Apple has reinvented the tablet PC market with iPad and delivered a better ecosystem. The richer the ecosystem, the stronger the pull for consumers.

Worldwide Sales of Media Tablets to End Users by OS (Thousands of Units)

 OS

2010

2011

2012

2015

iOS

  14,766

  47,964

   68,670

  138,497

Market Share (%)

83.9

68.7

63.5

47.1

Android

2,502

13,898

26,382

113,457

Market Share (%)

14.2

19.9

24.4

38.6

MeeGo

107

788

1,271

3,057

Market Share (%)

0.6

1.1

1.2

1.0

WebOS

0

2,796

4,245

 

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