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Are marketers making the most out of location-awareness?

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back. By combining the use of mobile apps and also location-based services, marketers are able to reach out to their customers to send them more targeted content.

Mobile apps help to attract new customers, increase engagement and drive conversions, but this often requires the user to keep coming back. By combining the use of mobile apps and also location-based services, marketers are able to reach out to their customers to send them more targeted content.

Read the full article here: eConsultancy

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