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Hargreaves Lansdown
HL Live App

Objectives

Hargreaves Lansdown, one of the UK’s leading independent financial service providers and asset management specialists, saw a dramatic rise in mobile traffic coming to its website between 2008 and 2010. As part of a drive to position itself as a technology leader, Hargreaves wanted to address the rise in traffic and offer a tailored experience for mobile users.

Hargreaves approached Mubaloo to help with its digital transformation, to create a world-first mobile app for managing share and trade funds, to capitalise on the rise of smartphones.

With a 236% increase in people accessing its website from smartphones, with some investors opening ISA accounts through mobile, Hargreaves saw the potential to create a new, mobile optimised experience for its customers.

Solution

For the app, Mubaloo worked alongside Hargreaves Lansdown to create a new user experience, designed around the iPhone and Android devices. To achieve the level of functionality that investors require, HL Live Mobile had to integrate with a number of different APIs and data, both from third parties and Hargreaves Lansdown.

To achieve this, Mubaloo helped Hargreaves IT team to create APIs for its own systems, that would be optimised for mobile. Due to the complexities of creating a highly secure mobile app, Mubaloo and Hargreaves Lansdown spent nine months, from inception to distribution, creating the app.

Usability was core to the experience, so the app was designed around helping users complete tasks quickly, with access to comprehensive information about shares, funds, market knowledge and personalised watchlists. For Hargreaves customers, the app enables them to manage their portfolios on the move, placing fund and share investments.

Hargreaves Lansdown Live App in-app screen shot

Results

As the app provides users with information about their financial investments, it helps them to make decisions about whether to take action from their phone, or from their computer. Hargreaves Lansdown has continued to support the app over the intervening years, making upgrades to ensure it works with subsequent versions of Android and iOS.

In 2013, Hargreaves worked with Mubaloo again to create HL Live for iPad. Click here to read about the iPad version of the app.

Hargreaves Lansdown Live App in-app screen shot

Mubaloo has delivered exactly what we were looking for; a groundbreaking mobile app which would enable our clients to enjoy simple, flexible access to the markets and to their investment wherever and whenever they want.

Chris Worle - Head of Online Services

Technical Specification

  • Bespoke iPhone and Android mobile app
  • Integration with Hargreaves trading platform
  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
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  • Mubaloo innovation lab
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Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD