One of the projects identified through the App Factory strategy workshop, with Haymarket Media Group, was to develop an app to help car owners or buyers understand the actual cost of the cars they either own, or want to buy. Haymarket indicated that this was a feature that many readers had asked for in the past and therefore a tool which would be useful to a large target market.
Haymarket’s aim was to launch an app to help motorists realise the true cost of a new or used car over the space of five years. The app needed to help motorists understand the real associated costs of owning a car, depending on how they would use it; to help make decisions on whether the car was right for their needs over the long term. Initially the application would use What Car?’s expert data to inform the calculations, taking into account average MPG and service costs, for the initial phase and roll out for the app.