London’s Air Ambulance is the charity that delivers an advanced trauma team to critically injured people in London. The charity responds to some of the most severe medical emergencies serving the 10 million people who live, work and commute within the M25. On average, London’s Air Ambulance responds to the six of the most critical emergencies per day, treating people at the scene, when there may not be time to get them to a hospital. Time is the most critical factor in helping to increase the chances of helping to save lives or quality of life for people who have suffered serious injury.
In 2013, EE worked with London’s Air Ambulance to bring 4G mobile technology to the response team, in the air and on the ground, to provide access to the Greater London A-Z app. This connectivity would provide access to searchable locations, to help the London’s Air Ambulance team when responding to emergencies. Through this advancement it became apparent that there were further opportunities to use mobile technologies to make improvements to London’s Air Ambulance’s response process.
As EE’s Customised Mobile App Partner, Mubaloo was approached to work with EE and London’s Air Ambulance to identify the opportunities to drive operational improvements through mobile. At the start of 2014 work started to create a new app that would have an impact on London’s Air Ambulance’s processes and response times, to help them save more lives.