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Misys
Brand Game App

Objective

On the verge of becoming a $1 billion company, Misys developed a new brand identity in collaboration with Earnest to reflect their values, their stature and a radically restructured product offering. However, before the new brand could go live, Misys needed to engage and excite their 4,500 members of staff worldwide to ensure that they were ready to tell a clear story to their clients, contacts and networks. Misys wanted to launch their rebrand using an immersive and interactively mobile led experience.

Misys Brand Game App in-app screenshot

Solution

Earnest, in collaboration with Mubaloo came up with a unique idea to launch the brand internally through an immersive, interactive experience that would bring to life the new brand strapline of ‘Connect. Innovate. Expand’. Beacon technology was used to engage staff in the rebrand and it’s believed to be the first time the technology has been used as a staff engagement tool.

On launch day, staff received individual emails inviting them to play the Misys ‘Brand Game’. They downloaded the Misys Brand game app, created for iOS, that led them on a trail, connecting four beacons around the building. When they came within range, the beacons triggered information – video content, music and downloads within the app, that brought the new brand to life. After successfully connecting the dots, users were invited to complete a short quiz to test their knowledge of the new brand.

Misys Brand Game App in-app screenshot

Results

The experience of moving around the office with a smartphone, to unlock content, helped to make learning about Misys’ new direction fun and engaging which resulted in 679 people entering the final competition. The Misys Brand Game app worked seamlessly throughout all of the offices, thanks to trials and testing done by the MiBeacons team to optimise the beacons for the office environment.

The app was accessed 855 times which resulted in the video content being watched by 1,500 people.

Misys Brand Game App in-app screenshot

We were delighted with the Misys Brand Game. It made what could have been an information overload into a rich, immersive and fun activity that our audience, who are highly sophisticated and hard to impress when it comes to IT, wanted to engage with. As the idea was so new and fresh, it was a great way to “show, not tell” that we’re changing. The Brand Game delivered on every level.

Nicola Hamilton, Head of Corporate Marketing

Technical Specification

  • Four beacons per office were distributed and placed in key areas for employees to unlock content
  • The app was hosted on Apperian and downloaded directly to devices
  • The app was a native app, with offline functionality to trigger the right content, in the right location
  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
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  • Mubaloo innovation lab
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Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD