Monocle is a global affairs and lifestyle magazine, founded by Tyler Brule in 2007. The magazine is sold across the world, covering culture, international affairs, design, fashion, politics, travel and business.
In 2011, Monocle Magazine, launched Monocle 24 a new Internet based radio station that broadcast shows 24 hours a day. To coincide with the launch, Monocle wanted to create an app that would serve as a portal to listen to the radio show and access some other unique features, designed for mobile.
Following funding for the app from Rolex, Monocle chose to work with Mubaloo to create Monocle 24.