Shop Direct Limited is the UK’s leading multi-brand digital retailer, which is comprised of brands such as Very.co.uk and Littlewoods.com. With a digital shift, more and more customers are browsing and purchasing on their mobile devices. Seeing an opportunity to engage with its customers on different platforms, Shop Direct Limited wanted to create a mobile solution to enhance the customer’s existing retail experience.
Very.co.uk’s existing iPhone app had been in the market since December 2014, which provided an enhanced and tailored shopping experience for users. The app was so well received by its strong customer base, it earnt an average of 4.5 stars from customer reviews. On review of web analytics, Shop Direct saw that mobile web traffic for MyVery, from Android users, was matching traffic from iOS devices. As a result, the company decided it was important to provide Android users with an app to provide a tailored end user experience, in the same way it had done for iOS users to such success.
The user interface was developed based on the highly successful iPhone app, with Google’s Material design language. Mubaloo worked with Shop Direct to develop an Android version of its iOS app.