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CBR: Will Apple win new commercial customers with smaller smartphones and tablets?

Following Apple’s recent special event, CBR spoke to Mubaloo’s Head of iOS, Olly Berry, about the new iPad Pro and iPhone SE and how these devices would appeal to the business market.

Apple’s recent special event saw the announcement of the iPhone SE, 9.7-inch iPad Pro, some new straps for the now cheaper Apple Watch. There were some rather exciting updates on how Apple is supporting Healthcare through ResearchKit and the newly announced CareKit, some much-anticipated functionality introduced with the new tvOS, multi-user support for iPads in education, along with the release of iOS 9.3. Read Mubaloo’s recent article on the Apple Event for more detail.

With the world awash with opinions on the announcements and mobile market analysts covering what impact these changes are likely to have, Computer Business Review asked the question ‘Will Apple win commercial customers with smaller smartphones and tablets?’.

CBR spoke to Mubaloo’s Head of iOS, Olly Berry, about the new iPad Pro and iPhone SE and how these devices would appeal to the business market. Olly has the following to say:

“The iPad Pro was described by Phil Schiller, Apple’s senior vice president of worldwide marketing, as ‘the ultimate PC replacement’; which echoes a shift we are seeing where tablets are recognised more as business devices. The 9.7-inch iPad Pro is the ideal size for use in the enterprise, where field agents can use it to complete tasks more easily on the move.

What is more, multi-user support for education also hints at a similar experience potentially becoming available sometime in the future across the OS. For businesses this could mean field workers using shared devices, making the iPad a much more desirable tool in the workplace. This, coupled with the lower price point (in comparison to the original 12.9-inch iPad Pro) will make the new iPad Pro particularly appealing for businesses. The iPhone SE also provides businesses with a more affordable price point for businesses looking to equip their workforce with fully featured iPhones.”

Read the full article here.

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