AA

The Challenge

Fuel prices in the UK are constantly changing. Depending on where you fill up your car can make the difference of several pounds to the cost. Mubaloo decided to tackle this problem head on. Our objective was to develop an app which shows you the cheapest fuel prices in your locality using the Smartphone’s GPS capability.

Our Solution

Firstly, we wanted to ensure the app had credibility within the marketplace so we joined forces with recovery experts The AA co-branded the app so that it would benefit from the AA’s iconic logo and respected reputation. Secondly, we wanted to ensure we used reliable and accurate fuel price data. Our fuel prices are provided to us by Experian Catalist in association with ARVAL Ltd. The data comes from monitoring the thousands of Arval fuel card transactions which take place daily across the UK. These are collated and fed into the ‘AA Fuel Prices’ database every working day. AA Fuel Prices locates your position using the Smartphone’s GPS capability. It then polls 10 stations in your locality and plots the cheapest 5 on a map, colour coding them to show which are the cheapest and the most expensive. The application caters for unleaded, super unleaded, diesel, ultimate diesel and LPG. The application uses Google Maps to route you to the station you choose.

Conclusion

AA Fuel Prices belongs to a new range of iPhone applications that will offer real value for money. This has already been proved by its popularity on the App Store. Shortly after the launch, the app went into the top 10 in the App Store travel chart and has remained there to date. The app was also featured in the ‘What’s hot’ listings on the App Store. On top of this, the app went straight into the new ‘UK Top Grossing’ chart and has remained in the top 50 grossing apps since its launch.

Client Testimonial

"We worked with Mubaloo to develop AA Fuel Prices UK. They were swift in development and were responsive to all our needs. I’d recommend them to anyone looking to develop a Smartphone app." Jeff Triner, Data Development Manager, The AA