The task was to develop a location-planning app aimed at giving media agencies, media buyers, retail planners and network location planners access to Experian’s location data.
This iPhone and Android app enables planners to assess a trade area based on distance or drive time criteria from any location point.
This free iPhone and Android app is the first of its kind and will save both time and money by enabling planners to assess any given location quickly and easily on their mobile.
The app will “fundamentally change” the way location planning is conducted. It will enable our location planners to make decisions about whether to progress or drop a potential site, accessing ForSite via their tablet PC, right there and then in the field, using the up to date and accurate data they expect from Experian.