RBS

News Reader

iPad

RBS - News Reader is marked as Enterprise available only

Objective:

Mubaloo was commissioned by RBS to develop a number of prototype apps for the iPad. RBS used these prototypes to develop their mobile strategy for the Global Banking and Markets division and explore how mobile technology could be applied to their communications in the future.

Solution:

Mubaloo’s solution repurposed their existing printed client facing newsletter for the iPad.  News Reader added live market data embedded into the relevant article content and uses rich content such as fund manager videos, and interactive advertising for RBS products.

Results:

This News Reader iPad app enables RBS customers to view their newsletter in a new, interactive way. As well as being able to access the latest reports and information, users can access up to data information on the current movements of the equities and commodities being discussed.