RBS

The Challenge

Mubaloo was commissioned by RBS to develop a number of prototype apps for the iPad. RBS used these prototypes to develop their mobile strategy for the Global Banking and Markets division and explore how mobile technology could be applied to their communications in the future.

Our Solution

Mubaloo’s solution repurposed their existing printed client facing newsletter for the iPad. The application added live market data embedded into the relevant article content, giving readers up to data information on the current movements of the equities and commodities being discussed. It also included additional rich content such as fund manager videos, and interactive advertising for RBS products. A second prototype created an information portal for staff and clients to access the latest market information, reports and commentary, using existing PDF documents already available. The application used a secure shopping cart system to allow users to search for and download the reports which were then available to read offline at their leisure.