With the mobile gambling market predicted to be worth £4.2 billion by the end of 2015, many bookmakers are looking at how they can stand out from the crowd. Sportingbet, one of the world's largest online sports betting companies, wanted to differentiate themselves by developing a playful and interactive football betting app. The objective was to plan, design and develop an iPhone app that would add a new dimension to mobile in-play betting and attract a new audience of mobile betters.
Supporting both iPhone and iPad, Sportingbet PLAY has been designed like a game. The app does everything you would expect it to. Users can filter through the various international football fixtures, view odds, place bets and change stakes, as you would expect. But it is the way this information is presented and the speed of play which makes this app unique. All of the controls are bespoke, really showcasing what is possible with iOS 5. The animated football pitch lends itself perfectly to the dual screen user who may be watching the football and using their iPhone to bet and follow the odds at the same time.
Sportingbet PLAY is a fun and interactive betting game unlike anything else on the market. This iPhone app has been designed to feel more like a playful game rather than a typical betting app or sportsbook. The fun graphics and visual pitch approach to placing a bet take this iPhone app away from the standard list view and add a new, innovative, dimension to the mobile betting experience.