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Death of the app? How apps dominate

We may be far from the end of apps, but it’s clear that the landscape has changed from ‘apps are good’ to ‘do I need another app?’. “The initial excitement surrounding ‘having an app’ has now passed and it’s now about taking a more strategic approach,” says Mason. “We wouldn’t necessarily say that HTML5 websites are overtaking apps, more that responsive websites are becoming commonplace.”

Your smartphone is littered with apps for this and that, but how many do you actually use?

With mobile websites becoming more responsive and with web apps mirroring the functionality of an app, the novelty of visiting an app store often seems like more pain than gain. The novelty has worn-off.

Full article: TechRadar

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