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Developing your own apps: a guide for SMBs

Businesses should be sure their app idea has weight before committing, says Ben Reed, Head of Technology at Mubaloo. “It is way more expensive than people realise,” he says. “It’s starting to shift; but some businesses think an app is relatively easy to produce – like a website.”

As businesses become more mobile, it’s getting easier to develop your own applications. It can have dramatic effects, increasing staff productivity and cutting admin time dramatically.

Bespoke apps can also be used to engage your customers, often through a modified version of the same app you use internally.

Full article: TechRadar

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