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Do apps work for B2B?

B2B marketing has traditionally lagged behind B2C when it comes to new technology. But not any more. A tide of innovative mobile apps has started to make waves in the B2B market.

B2B marketing has traditionally lagged behind B2C when it comes to new technology. But not any more. A tide of innovative mobile apps has started to make waves in the B2B market.

Article: The Marketeer

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