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Press: Why Gartner’s hype cycle matters to companies and developers

Based on more than 2,000 technologies, Gartner’s hype cycle is designed to help businesses understand what they need to think about moving forward and the technologies that are set to be where the world, and as a consequence, their business should be.

“I skate to where the puck is going to be, not where it has been.” – Wayne Gretzky

Whilst this may be one of the most rehashed quotes for businesses who see themselves as innovative, especially after Steve Jobs used it, it’s an idea that can set innovative companies apart from the laggards. To be seen not only as an innovator, but also as a market leader, companies need to always look at where the World is going to be, not where it has been.

Based on more than 2,000 technologies, Gartner’s hype cycle is designed to help businesses understand what they need to think about moving forward and the technologies that are set to be where the world, and as a consequence, their business should be.

Gartner has established its Six Business Era Models in the Digital Business Development Path as:

Stage 1: Analog

Stage 2: Web

Stage 3: E-Business

Stage 4: Digital Marketing

Stage 5: Digital Business

Stage 6: Autonomous

Whilst the majority of readers of DeveloperTech would probably fall into stage 4 or 5 of this scale, there are still a large number of companies stuck in stage 1, 2 and 3. As a result, for 2015, Betsy Burton, vice president and distinguished analyst at Gartner, said, “We encourage CIOs and other IT leaders to dedicate time and energy focused on innovation, rather than just incremental business advancement, while also gaining inspiration by scanning beyond the bounds of their industry.”

To read the full article from Juan Pablo Luchetti, Mubaloo’s consultancy director on DeveloperTech, click here.

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