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Google’s new ad policy: The industry responds

This morning, we reported that Google had made a few vital tweaks to its developer program policy – but one area we didn’t look too closely at was its changes to mobile advertising policy, which has now been given its own section of the policy. Developers will now be responsible for how ads behave in their app, just like the app itself – and if an ad in their app breaks the rules, the whole app could get pulled.

This morning, we reported that Google had made a few vital tweaks to its developer program policy – but one area we didn’t look too closely at was its changes to mobile advertising policy, which has now been given its own section of the policy. Developers will now be responsible for how ads behave in their app, just like the app itself – and if an ad in their app  breaks the rules, the whole app could get pulled.

Article: Mobile Marketing 

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