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London’s MD, Sarah Weller on BBC World News

In conjunction with Apps World Europe last week, Sarah Weller, London’s Managing Director spoke to BBC Worldwide about beacons and the opportunities that micro-location technology presents brands and the enterprise.

In conjunction with Apps World Europe last week, Sarah Weller, London’s Managing Director spoke to BBC Worldwide about beacons and the opportunities that micro-location technology presents brands and the enterprise.

Sarah was joined by Peter Keenan, CEO of mobile payments firm Zapp and Nick Haywood, Regional Marketing Consultant for wearable company, Razer.

Check out the video below to hear what Sarah had to say about beacons and other location-aware technologies.

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