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Mobile analytics for enterprise apps – beyond the app

Part three: Businesses need to think about the data that new technologies in the enterprise can bring. Wearables, iBeacon and other connected devices, all have the ability to collect huge amounts of contextual data to help improve operations, across a number of business areas. This requires setting outcomes firms want to see from apps and measuring them by using the right tools.

This is a three part post about mobile analytics and why they matter for enterprise apps. This is part three.
Beyond the app
Businesses need to think about the data that new technologies in the enterprise can bring. Wearables, iBeacon and other connected devices, all have the ability to collect huge amounts of contextual data to help improve operations, across a number of business areas. This requires setting outcomes firms want to see from apps and measuring them by using the right tools.
Measuring data is becoming a wider issue being addressed by both Apple and Google. Every day, millions of gigabytes (if not terabytes) of data is created by health & fitness apps. With Android L and iOS 8, Google and Apple are respectively dealing with this through new Health hubs. These apps will bring together data from health apps users have and display the information in charts.
Delivering benefits
For B2E (Business-to-employee) mobile apps, analytics can make huge differences in employee productivity and adoption, as well as improving overall business processes. The way to achieve the highest ROI from enterprise applications is to work out how they can be continually improved to make life easier for the user. If apps aren’t intuitive, the uptake in usage won’t be as high and businesses risk employees returning to the old methods they were using before.
Using mobile app analytics and collecting additional data from other enterprise systems, combined with user insights, can transform business processes, increase productivity levels and improve employee engagement. Mobile analytics can help organisations effectively scale up and rollout future apps. For any firm that embarks on building apps, if they aren’t utilising analytics or trying to understand what they are trying to achieve, one has to question if they are setting themselves up for failure.
The world today is about cloud, mobile and data. If companies aren’t trying to leverage these tools, how are they going to remain competitive? How are they going to innovate or deliver value to key stakeholders? Most importantly, how are they going to be able to understand whether the investments they make in technology or change are having any form of tangible impact on their operations.

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