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Mobile app analytics: driving adoption

Darren Ball, Mubaloo mobile strategy consultant, explains the importance of knowing which parameters to analyse for driving user adoption in mobile applications.

Mobile app user adoption success is driven by awareness, engagement and retention. If your app fails to achieve adoption, it will fail to achieve results. A thorough knowledge of user behaviour will give you a deeper understanding of how to drive successful adoption.

Darren Ball, Mubaloo mobile strategy consultant, explains that apps generate mountains of data, but unless you know what you are looking for and why, the data is meaningless.

Watch Darren share the framework we use to help clients achieve adoption as he covers the three main questions at the heart of any robust mobile app analytics strategy:

  •      How do you get people through the front door?
  •      How do you get people to an ‘ah-ha!’ moment as quickly as possible?
  •      How do you deliver core product value as often as possible?

Thank you to Andrew Chen, Chamath Palihapitiya, Appboy and Amplitude for their thought leadership.

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Contact Mubaloo by phone +44 (0)203 327 8333 or email

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