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Mobile Apps

 

Why should businesses go mobile?

 

Its simple, mobile Internet usage is projected to surpass desktop usage within the next five years, therefore having a mobile presence and strategy is essential for any business — in fact for some companies, it’s already becoming more essential than a website, and over time will become an integral part of business operations and the marketing mix.

Computer Growth

 

Business + mobile internet = smartphone app

 

Smartphones have been growing in popularity for the past ten years. When these phones first came on the market they were primarily used by business people for email and basic browsing.  Today, smartphones are accessible to everyone and used for a multitude of tasks.

There are many different models and several different operating systems resulting in hundreds of thousands of applications to download across iTunes AppStore, Android Marketplace, BlackBerry World, and the plethora of independent app stores such as Getjar and Handango.

 Mobile Platforms

When deciding to develop a mobile strategy, it’s not just about the app, it’s also important to consider which platform it will sit on and whether to cater for multiple platforms. There is no such thing as one size fits all in the mobile space!

The past couple of years have seen the Apple iPhone lead the way in Smartphone sales, however, the last quarter of 2010 shows Android handsets leapfrogging iPhone with 25% market share. Another interesting statistic is the gender split by platform with 73% of Android users being male compared to 57% of iPhone users (AdMob, February 2010).

Smartphone Growth 2010

    When developing apps that take full advantage of the smartphone features, each operating system requires a different coding method. At Mubaloo we have the expertise and experience to deliver any application, no matter how feature rich or technically complex. Our dedicated in-house team can develop apps for all of the following smartphone platforms:

Mobile Platforms