The rapid growth of smartphones and tablets has opened up a diverse platform for the Financial Services industry. From customer engagement strategies to process improvement, Financial Services businesses globally are benefiting from the value that enhanced comms and services deliver.
Mubaloo is one of the leading developers of mobile apps in the Financial Services sector. We have a wealth of experience in planning, creating and developing bespoke apps across a wide range of Financial Services companies including Hargreaves Lansdown, RBS, Focus Solutions, PWC, AXA Insurance, Allianz, RSA, SAGE, Schroders and Towers Watson.
This half-day seminar is designed to give you a warts and all view of mobile apps. We will uncover what works and what doesn’t and how you should plan for app success.
This seminar will cover:
1. The App World in 2012 – An Insider’s Perspective:
The use of mobile apps within the Finance sector is rapidly evolving with some businesses succeeding and some falling by the wayside. We’ll show you what’s happening in 2012 and where you should be investing your mobile efforts.
2. The Business Case for an App:
A look at the role mobile apps play within Financial Services and the KPIs they can be expected to deliver. Case studies will illustrate how to acheive awareness, acquisition, upsell & customer satisfaction as well as providing an introduction on how to build app roadmaps alongside existing metrics, channels and customer journeys.
3. From UX to UI – Designing for Mobile Devices:
We’ll discuss the design process, show you why functionality should always come first and explain the importance of designing for different devices.
4. App Security within Financial Services:
Security is a big consideration in app development but not one to be scared of. Using Financial Services case studies and scenarios, we’ll give you an overview of the current security landscape.
5. Demystifying the Web vs. Native App Debate:
This session will address the ongoing debate of whether it is best to develop platform specific apps or if web apps and mobile websites are the way forwards. Using case studies and scenarios we will discuss the various pros and cons of each and dispel a few myths along the way.
Who is this seminar for?
If you’ve been thinking about developing an app for your Financial Services business or if you are looking to take your app strategy to the next level then this event is for you. Marketing, Operations and IT functions will all find this event a useful introduction to the app development process.
- The App World in 2012 – An Insider’s Perspective
- The Business Case for an App
- From UX to UI – Designing for Mobile Devices
- App Security Within Financial Services
- Demystifying the Web vs. Native App Debate