This is part two of a four part post about mobile first and its growing importance in enterprise mobility.

**Changing nature of IT**
There are many names for how IT has changed over recent years. Some call it the consumerisation of IT; others, the rise of bring your own device (BYOD). It all boils down to the influence of employees owning computers that are mobile. Whether this is a laptop, tablet or smartphone; many employees have become annoyed that the computers they use in their day to day lives are faster, easier to use and more portable than what they use at work. This has led to increasing demands, often from the C-level down, on IT to allow them to use their own devices.

According to research provided by FeedHenry, BYOD is currently most popular; 66.3% of mobile devices used in the workplace are now owned by the employees. With this comes certain challenges, where IT may restrict what employees are or, more specifically, aren’t allowed to do with their devices. Much of this appears to be based on where in the world IT leaders are based. For example, IT leaders in Paris have less demand for BYOD, as a result there are fewer policies in place. This is mainly to do with technology trends in each country. Some will be much more advanced than others. In Paris, there may well be more of a desire to keep personal and work devices well and truly separate.

CYOD (or choose your own device) is another trend organisations are starting to adopt. This type of strategy benefits companies who provide tools, in the form of mobile apps, for work purposes. The company retains control over the devices and can manage apps more effectively. In comparison, BYOD is brilliant for companies who only require that employees have access to work email and calendars. However, using the owned device for any other purpose can create issues around the support and maintenance of apps, unless they are designed to be cross-platform; and supporting third party apps across all platforms also becomes problematic.

There have also been notable changes centred around whose responsibility creating mobile productivity tools within an organisation is. Where typically the head of IT or a CIO would control software decisions; increasingly, line of business directors have been taking responsibility for commissioning projects. This is most prominent with heads of marketing, with Gartner predicting that spend on IT will shift towards marketing by 2017.

Consequently, in recent years, this has lead to IT leaders interest in understanding wider business considerations. CIOs want to understand the business to be able to deliver improvements, beyond just keeping IT systems up to date.

The needs of both separate business units and IT leaders can be met with mobility. Thanks to tools designed to help manage APIs, apps and mobility requirements, it is becoming increasingly easier to roll out new apps that deliver tools to customers, employees and other key stakeholders. FeedHenry are leaders in this area, thanks to its flexible mobile application platform. The platform helps IT to manage security and integration; whilst business unit leaders manage the processes and workflows.

Part 1 – mobile first in the enterprise

Part 3 – getting to mobile first

By Robert Haslam, PR manager