Mubaloo’s very own Mark Mason will be speaking at the B2B Marketing seminar on Mobile Marketing.
The mobile market grew by 30% last year despite advertising spend as a whole falling by 12.6% in value (according to a recent IAB/PWC study).
24% of the UK now has a smart phone and the UK has the fastest adoption rate of them in Europe.
Mobile marketing has become such a broad and sophisticated channel that many pioneering brands are now reaping the benefits from mobile CRM, applications and much more. However, while the explosion in usage of smart phones is making mobile a richer media landscape, it presents challenges for marketers wishing to effectively reach their target audience through the mobile channel.
It is therefore critical that marketers and business managers become familiar with how it is best used to communicate with their customers and prospects.
This intensive half day seminar will cover:
- Planning your mobile marketing strategy. How much should you spend (currently 1% of digital budget) and analytics
- How apps can transform your business
- Mobile friendly sites and data capture
- SMS and email – reaching people on the move
- Case studies
Who should attend?
This course is suitable for anyone who managing marketing campaigns in-house or in an agency and wants to expand their reach. This seminar is for marketing managers, marketing executives, marketing assistants, emarketing professionals, small business owners, creative designers, database managers.