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Mobile search to drive app downloads and engagament

There are now millions of apps across the App Store and Google Play, not to mention Windows Marketplace and the new Amazon Appstore. With over 50% of the UK’s population owning a smartphone, and apps proving such a vital channel for keeping the consumer engaged, the competition for app visibility is huge.

There are now millions of apps across the App Store and Google Play, not to mention Windows Marketplace and the new Amazon Appstore. With over 50% of the UK’s population owning a smartphone, and apps proving such a vital channel for keeping the consumer engaged, the competition for app visibility is huge.

Article: eConsultancy

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