At a Guardian workshop run by Mubaloo’s UX Director, Hannah Tempest, earlier this year in August, Hannah met Gü Dopran, a young and inspiring deaf woman from London.
Gü is a British entrepreneur who is using the power of technology to establish SIGNLYNC #DeafAware, a centralised hub promoting deaf awareness to both individuals and business corporations.
As the founder of SIGNLYNC #DeafAware, Gü wants to make a difference to the lives of others, especially the deaf community. Gü’s aim through SIGNLYNC #DeafAware is to make the lives of deaf people easier through enabling technologies. The fundamental message being that as one society we should be focusing on the abilities, rather than the disabilities, within our communities.
Whilst discussing the challenges deaf people face every day, Gü let Hannah know about a vision she has for helping deaf people with technology.
Some of the main challenges deaf people face are around daily interactions with the rest of society. For example, the only way a deaf person can book a sign language interpreter is through telephoning one – which often doesn’t work when they can’t hear. Another example, is that an interpreter needs to be booked 6 weeks in advance, making basic things like attending a last minute doctor’s appointment very challenging.
Through SIGNLYNC, Gü aims to make some of these archaic processes redundant. Gü, and many others within the deaf community rely on their smartphones and have seen the impact apps can have on their lives. Gü was interested in finding out more about the process of creating an app and how to go about it.
As part of Mubaloo’s Corporate Social Responsibility programme, we offered to run a workshop for Gü to help her define the project. Run by Hannah, Alana Pearson, one of Mubaloo’s strategy consultants and Hannah Corke, another of Mubaloo’s UX designers, the workshop focused on:
1) Understanding what the business objectives are and surfacing key objectives, such as demonstrating to third parties how this app will save them money (with the aim of getting them to invest in the app)
2) Looking at the pain points and solutions of users through user personas, including looking at the deaf community and sign language interpreters
3) Looking at what key features the different users would use and prioritising these
4) Helping them to understand what data they will need from existing systems
The workshop helped Gü and SIGNLYNC to define the business case for the app, so that they can work towards getting investment for the project.
“I am so grateful and privileged to have spent the day at Mubaloo.” said Gü, “The strategy workshop really helped me to see just how my vision can be turned into a reality. It gave me an opportunity to step back and see how the different phases of the project connect. Hannah Tempest, Alana and Hannah Corke helped me to zone in and prioritise on what factors are important.”
Hannah Tempest concluded, “We definitely felt that there is a real USP in this app and have our fingers crossed that Gü and team can get the funding needed to make a difference to the lives of deaf people. It was amazing to be able to do this. We have been able to help them to define the business case for the app, so that they can achieve investment, and hopefully come back to Mubaloo for a full app development!”
If anyone reading this is interested in helping Güner continue her journey then please put yourselves forward and contact firstname.lastname@example.org or visit http://lifeofgu.com/sample-page/