What are you looking for?

Mubaloo to speak at IDM B2B marketing conference

This year’s IDM B2B Marketing conference is to be held on 24th May at the Commonwealth Club, London. With guest speakers from Mubaloo, Silverpop, KLM, IBM and Telefonica to name a few, the day offers a jam-packed programme and aims to address the fundamental shifts that B2B marketing must make in today’s new world order.

This year’s IDM B2B Marketing conference is to be held on 24th May at the Commonwealth Club, London.

With guest speakers from Mubaloo, Silverpop, KLM, IBM and Telefonica to name a few, the day offers a jam-packed programme and aims to address the fundamental shifts that B2B marketing must make in today’s new world order.

Highlights include:

  • Why good business is better business: why transparency and authenticity are the new rules of modern business
  • Think global, grow faster: what smaller companies can learn from the “big boys” (and vice versa)
  • Understanding today’s digital exhaust: how leading innovators are using a dynamic customer view to drive campaigns
  • Automated lead nurturing: this time it’s personal! Strategies that really do fine-tune the needs and demands of today’s B2B buyer
  • How to become a socially-enabled business: taking the virtual world to the next level and putting it at the heart of your strategy
  • Trust in the Cloud: compliance and security issues plus a 5-point guide to the new cookie legislation

Mubaloo CEO Mark Mason will be taking to the stage for the closing plenary entitled: Maximising Value in the B2B Mobile Channel.

Book your place at this year’s IDM B2B Marketing Conference here.

If you would like more information please get in touch alternatively:

Contact Mubaloo by phone +44 (0)203 327 8333 or email

  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
  • footer-TRW
  • Mubaloo innovation lab
  • footer-Mubaloo

Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD