Mobile apps are one of the fastest growing phenomena of this century, playing integrated and influential roles in our personal and business lives. As the UK’s leading app developer, we have delivered apps for businesses and brands across a variety of sectors.
Gemma’s talk will address the role of an app in driving engagement, revenue, efficiencies and new habits. Case studies will explore how the Met Office, William Hill and Hargreaves Lansdown have successfully approached their apps and the defining features of a great app will be shared. This promises to be an exciting talk with a focus on how mobile apps form part of today’s marketing mix.
The ‘what makes a great app?’ talk starts at 5.30pm on Thursday November 29th and is being held in the Gloucester Room at Hilton Bath City Hotel.