Mubaloo invests in developing for and researching the most innovative mobile technologies to provide our clients with market-leading mobile solutions. With location-based targeting and IoT’s growing influence on the enterprise, the Mubaloo Innovation Lab division specialises in location-based technologies. The company partners with clients to innovate with location-targeted technology to create hyperlocal contextual experiences, to drive better business intelligence, engage the end user and deliver proximity based targeting and content delivery.
Developing for mobile can deliver immediacy, location-awareness (including micro-location), contextual information, convenience and accessibility. This helps businesses engage with their customers better; improves employee productivity and allows them to do their jobs more efficiently, as well as facilitating better engagement with all stakeholders across the business.
Location-based technologies, like beacon technology, have enhanced the value that mobile can deliver. Beacons are an enabler, an assistive technology that helps to connect physical objects or spaces with mobile devices. Beacon technology can help to provide what a user with what they need, in the right location, at the right time.
As market leaders, Mubaloo Innovation Lab has worked across multiple sectors with clients to transform their mobile capabilities. Mubaloo Innovation Lab has also been selected Preferred Solution Partner within the Cisco® Solution Partner Program. Through the partnership, Mubaloo has worked with Cisco’s CMX SDK to harness the location aware capabilities of its WiFi infrastructure.
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