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Nielsen reveals mobile shopping stats

29 per cent of smartphone owners use their phone for shopping-related activities, according to Nielsen’s US Digital Consumer Report. Top activities include in-store price comparisons (38 per cent of mobile shoppers), browsing products (38 per cent) and reading product reviews (32 per cent).

29 per cent of smartphone owners use their phone for shopping-related activities, according to Nielsen’s US Digital Consumer Report. Top activities include in-store price comparisons (38 per cent of mobile shoppers), browsing products (38 per cent) and reading product reviews (32 per cent).

Source: Nielsen

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