Marketing

These days, with the volume of apps on the app stores, all apps need to be marketed to capture the attention of the audience, even if the audience happens to be your own customers, suppliers or workforce.  We have an experienced in-house marketing team to help you with the planning of a successful launch strategy.

There are a number of ways to introduce your App to the target audience, using the latest channels but as well as some faithful traditional approaches:

• Traditional: Press ads, Direct Marketing, PR, Outdoor, Online
• Social: Blogs, Forums, Networks, WOM
• Video marketing: You Tube, Vimeo
• Not forgetting mobile, of course: Mobile Ad Networks, SMS, Push  

There are now over 50 mobile advertising networks worldwide, varying in publishers, audience and pricing models which can be used to promote your app or sell space within your app.

Mubaloo’s marketing experts can help you decide which network is right for your campaign as well as delivering the ads and iAd apps that will run on them. Mubaloo’s creative team can also work with your creative agency to develop the ad and roll out the campaign.