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Only 8% of shoppers will buy wearable tech in the next year

A miniscule eight per cent of consumers said they would purchase any sort of wearable tech in the next 12 months, according to a report by international law firm Osborne Clarke and app developer Mubaloo.

A miniscule eight per cent of consumers said they would purchase any sort of wearable tech in the next 12 months, according to a report by international law firm Osborne Clarke and app developer Mubaloo.

The report, administrated by YouGov on behalf of the firms, found that only eight per cent of respondents were likely to buy a smartwatch or technology like Google Glass in the next year

Dr. Mark Mason, founder and CEO of Mubaloo, said: “With smartphones, it wasn’t until developers started created apps that made the devices desirable that the market truly took off. Wearables need to be desirable, but also need to have compelling reasons to buy them.

Read the full article on The Drum.

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