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Technological change has driven transformation in markets across verticals, propelling innovation to the top of business leaders’ agendas. Mubaloo prides itself on driving thought leadership around the role of mobile in delivering market-disrupting mobile innovation.

Our team of mobile strategy consultants help businesses drive innovation through technology. Alongside our innovation consultancy offering, Mubaloo continues to explore new technologies and understand the impact they will have and the opportunities they bring. A key area of focus, over the last year, has been around location-based technology, which has led to the creation of the Mubaloo Innovation Lab division within Mubaloo.

The opportunities for location-based technologies

Drive behavioural change

Change behaviour

Change user behaviour and optimise levels of engagement

Gather insights

Commercial insight

Present deeper commercial insight into product or service engagement

Provide context

Geo-contextual prompts

Provide users with more timely or geo-contextual prompts

Analyse user behaviour

Different user groups

Provide insight into the variance in user profiles or behaviours

Location-based technology

Location-based technologies are breaking down the barriers between the physical world and the digital world at a rapid rate.  Having set up a separate division of the company, MiBeacons, in 2013, to focus specifically on location-based technology, Mubaloo has been at the forefront. After 6 months R&D, Mubaloo began working with enterprise and consumer clients on a whole range of beacon implementations from CRM integrated retail apps, to smart offices and asset management.

In early 2014 Mubaloo partnered with Cisco to utilise their Connected Mobile Experience (CMX) offering, and since then has worked with a number of clients in different sectors to help them understand how they can use their WiFi infrastructure for location-based targeting and analytics.

Our mobile consultants work with businesses to help them understand what’s possible with location-based technology, and how best to utilise this technology in mobile applications.

Our services around location-based technologies include:

Location Based

Mobile and system integration consultancy for location-based technologies

Proof of concepts

Proof of concepts

Integration with Cisco

Full integration with Cisco’s CMX

Design & Devlopment

Application design and development


Way finding

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Beacons Platform

  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
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  • Mubaloo innovation lab
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Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD