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Press: What entrepreneurs need to know about the new Apple iPad Pro and other new products

Apple launched a suite of new products yesterday, but what do entrepreneurs need to know? Which products can help you work more effectively?

Apple launched a suite of new products yesterday, but what do entrepreneurs need to know? Which products can help you work more effectively?

In many ways, Apple stumbled into the business market when it launched the iPhone. Whether this was by design, or on purpose, when the iPhone took off, driven by the App Store, it was business leaders that were partly responsible for bringing the technology into the business market.

Early into the life of the iPhone, Apple announced its surprise at the way in which the business market had embraced iOS.

For the past few years, the company has focused increasingly on adding features that businesses need, making iOS devices easier to manage, more secure and more powerful in enterprise.

With its big event last night, here are the ways Apple is aiming to target businesses.

To read the full article from Real Business by JP Luchetti, Mubaloo’s consultancy director, click here.

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