In a sign that we are becoming increasingly worried about privacy, a new study has revealed that more than one in three people who have used an app on their smartphone or tablet have deleted it because they think their data is being overused.
The survey, conducted by YouGov on behalf of law firm Osborne Clarke and app developer Mubaloo, shows that 35% of respondents said they had deleted apps because they felt personal data was being used for purposes they had not agreed to.
In response, Osborne Clarke is calling on businesses to ensure that they have the right measures in place to protect and correctly use personal data.
While people understand that the use of free apps means giving up a certain amount of basic data, companies eager to capitalise on this data need to make sure they do not fall foul of an increasingly ‘data savvy’ public, Osborne Clarke said.
Read the full article on MediaTel Newsline.