In this write up of Mubaloo’s acquisition, Real Business said:
British enterprise app consultancy and developer Mubaloo has been acquired by IPG Mediabrands, as the consumer-facing marketing agency expands into the growing enterprise mobility sector.
Since being named in Real Business’ Everline Future 50 initiative in 2015, 2016 looks to be another considerable year for Mubaloo, as its acquisition will see the business join IPG Mediabrands’ mobile division Ansible. The deal has been made to capitalise on the trend of CIOs and CMOs collaborating internally.
Jason Carter, chief digital officer, EMEA, IPG, said: “Mobile is clearly the future of communication and the biggest opportunity for marketers. However, we saw that consumers are way ahead of brands in this space and realised that we needed to assist our clients to move beyond just mobile media.
To find out more about the acquisition, click here to read the full article on Real Business.