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Sending the right signals: Beacons

Mubaloo’s PR manager tells the MMA UK why beacons have become such a powerful tool in boosting the effectiveness and navigation of apps. Click to read the full post on the MMA UK Blog.

It’s been a year now since beacons rose to prominence in the mobile space, following Apple’s system wide support for iBeacons in iOS 7. With Google bringing deeper BLE support with Android L, the role of beacons for connecting real world objects with mobile devices will only grow.
Read the full post on the MMA Blog below:

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