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Should businesses make their websites responsive?

With smartphone consumption hitting over 60% in the UK and just under a fifth of the population owning tablets, it’s essential to think about the different types of device your website is being viewed on. A recent Econsultancy report found that four out of five organisations are still not designing their websites for smartphones or tablets.

With smartphone consumption hitting over 60% in the UK and just under a fifth of the population owning tablets, it’s essential to think about the different types of device your website is being viewed on. A recent Econsultancy report found that four out of five organisations are still not designing their websites for smartphones or tablets. As mobile device usage continues to increase, businesses need to be thinking about how their websites are appearing across a range of mobile devices and screen sizes. This is one of the reasons Mubaloo has started offering responsive website design.

We all know how frustrating it can be when you come across a website on your smartphone or tablet that isn’t mobile optimised. You have to zoom in and out to click the right links as you struggle to read the section you were looking for because you have to keep scrolling right to left, back and forth. A recent study from Google found that 61% of respondents would ‘quickly move onto another site’ if they were struggling to find what they were looking for on a website that wasn’t mobile optimised.

Over the last month over half of our website visits came from mobile, with visits from over 200 different types of device. It’s essential that businesses consider how their website may be viewed across a whole range of different devices. Otherwise they could potentially be missing out on a huge part of their audience.

A modern solution to making your website accessible across different devices and platforms, and something we decided to do ourselves, is to develop a responsive website. A responsive website, in simple terms, will adapt in different ways to fit any screen size. Whether it’s a 27-inch desktop display or a handheld mobile device, responsive websites move and adapt content to display it in the best possible way for the device being used.

Have a look at our video to see this in action:

By developing a responsive website, businesses are ensuring they are reaching out to the widest audience possible and delivering a great user experience, regardless of device. Before responsive design, companies had to consider separate website templates for different types of device, as well as different screen resolutions and browsers. Now, responsive design allows one website to work across all types of platform, browser and device, which means businesses will only ever have to manage one set of content, instead of multiple sets for different website versions. The same can be said for time and money saved, as businesses do not have to pay for the design and development of separate websites.

So, should businesses make their websites responsive? It depends. Responsive websites do have an awful lot of benefits, but this doesn’t mean they are suitable for every business and it is important to remember the mobile context as well. In the majority of cases, a responsive website should never replace an app in the same way that an app should never be your company’s website on a mobile device. They are completely different things with very different purposes.

We often discuss with our clients as part of their mobile strategy whether they should opt for a responsive website, a mobile website or an app. This all depends on the business and their strategy. A lot of work goes into a great mobile presence and it’s important for businesses to start considering how their websites are appearing across mobile devices as they become so ubiquitous.

Get in touch if you would like to find out more about responsive websites!

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Contact Mubaloo by phone +44 (0)203 327 8333 or email

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Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD