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Smartphones vs. Tablets: Forrester Reveals the Differences

Most companies are already taking note of the explosion of smartphone and tablet traffic to their websites. But smartphones aren’t tablets and vice versa. The first place to find proof that all devices aren’t created equal: Conversion rates.

Most companies are already taking note of the explosion of smartphone and tablet traffic to their websites. But smartphones aren’t tablets and vice versa. The first place to find proof that all devices aren’t created equal: Conversion rates.
During last week’s The Smartphone & Tablet Experience webinar, Thomas Husson, VP principal analyst, Forrester Research, illustrated that point with data from Forrester and Shop.org.

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