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White paper: The seven habits of highly effective app development

In his book ‘The Seven Habits of Highly Effective People’, Stephen R Covey presents an approach to attaining personal goals by aligning oneself to principles that are universal and timeless. Matt Hatch, MD of leading mobile apps solution company Mubaloo, describes how the same ‘Seven Habits’ can be applied to the development of ‘Highly Effective’ mobile apps.

In his book ‘The Seven Habits of Highly Effective People’, Stephen R Covey presents an approach to attaining personal goals by aligning oneself to principles that are universal and timeless. Matt Hatch, MD of leading mobile apps solution company Mubaloo, describes how the same ‘Seven Habits’ can be applied to the development of ‘Highly Effective’ mobile apps.

The success of a business app is measured not by how cool it looks, or by its funky user interface, but whether it meets the business objectives of the client. The following principles maximise the likelihood of developing highly effective apps for business clients.

This white paper looks at how companies can effectively create apps that deliver true value to target end users.

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Contact Mubaloo by phone +44 (0)203 327 8333 or email

  • Deloitte Tech Fast 50 winner 2014
  • Appsters winner for best use of API 2014
  • Ranked as the top app developer outside of the US by research firm Clutch
  • UXUK Winner 2014
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Company registration number: 0‌6770774.

Registered address: Mubaloo, 3 Grosvenor Gardens, London, SW1W 0BD