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UK mobile search spend up 250% in Q1

Mobile search spend in the UK increased by 250% for Q1 year-on-year (YOY) as traffic on mobile devices increased four-fold, according to data from Adobe. Mobile now accounts for 11% of all UK search spend compared to 8% in the US. Of this, tablets alone accounted for 4.25% of UK search spend.

Mobile search spend in the UK increased by 250% for Q1 year-on-year (YOY) as traffic on mobile devices increased four-fold, according to data from Adobe. Mobile now accounts for 11% of all UK search spend compared to 8% in the US. Of this, tablets alone accounted for 4.25% of UK search spend.

Source: Econsultancy

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